Hotel Innovation Challenge Asia 2023

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Hotel Innovation Challenge Asia 2022

We are looking for Asia’s next great hospitality solution at the inaugural Hotel Innovation Challenge Asia (HICA).

Be part of HICA 2022 and pitch your solutions to the industry leaders at FHA-HoReCa2022 within our Hospitality 4.0 feature area. This is a callout for innovative solutions that address our hotel problem statements and drive value for a rapidly changing industry.

Do you build technologies or provide services that solve pertinent difficulties in any of the following areas?

Pitch Your Idea!

The challenge will focus on 5 key categories:

Write Problem Statement

Service Delivery

How might we develop innovative in-room solutions that can lead to enhanced guest satisfaction and higher spend by guests ideally with lower labour costs?

How might we allow hotels to better collaborate with external stakeholders to develop heightened guest experiences, resulting in enhancement of guest satisfaction and increase in revenue for hotels and external partners?

How might we enable customised F&B service experience for guests to increase guest satisfaction and productivity? (Solution can be implemented at any points of the F&B experience including order taking, providing recommendations, and conducting upselling)

How can hotels make use of their curated experiences delivered to guests and monetise them virtually?


How might we leverage technology for more effective food waste management in Hotels?

How might we reduce the energy and/or water consumption in hotels?

How might we encourage more sustainable behaviours in guests, with the use of hardware or software solutions?

How can hotels make use of their curated experiences delivered to guests and monetise them virtually?


How might we increase the ease and efficiency of room cleaning and turnover of rooms after each checkout?

Data Analytics

How might we measure and aggregate data and insights to enable continuous improvement in hotel operations in an accessible and affordable manner?


How might we address the manpower shortage in hotels through more agile and dynamic manpower planning or a technology to automate repetitive manual procedures to enhance productivity? The ideal solution should be affordable yet efficient to implement.


How might we leverage the approach of demand aggregation (within Hotel Industry or between Industries) to achieve reduction of resources and costs?

Find Out More About The Problem Statement

Submissions for Proposals is Now Open!

1 Aug 2022 (extended deadline)

Deadline for submission of proposals

24 Aug 2022

Announcement of shortlisted companies

29 Aug – 2 Sep 2022

1-1 interview sessions with shortlisted companies

14 Sep 2022

Announcement of finalists & invitation to pitch

25 – 28 Oct 2022

Finalists’ pitch/showcase at FHA-HoReCa 2022

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Finalists are invited to FHA-HoReCa 2022 to pitch their solutions to our judges consisting of industry leaders

Finalists are receiving a free showcase and exhibition pod at FHA-HoReCa 2022

Winner(s) will receive an invite and complimentary exhibition booth (9sqm) at FHA-HoReCa 2024 valued at over SGD7500

Winner(s) will receive access to STB’s grant which funds up to 80% of their research and development (*Applicable to Singapore registered Businesses/Companies only)

Winner(s) will receive extensive media coverage

Find Out More About The Challenge

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