For Immediate Release
Sia Huat to Showcase Priemier Hospitality Solutions at Food & Hotel Asia 2024
Singapore, 19 September 2024 – Sia Huat Private Limited, a leading Southeast Asia distributor of foodservice products, is excited to announce its participation in the 2024 Food & Hotel Asia (FHA) Horeca trade show. This prestigious event will be held from October 22 to 25 at the Singapore Expo, bringing together industry professionals from across the globe.
Visitors to the Sia Huat booth (6F2-01) will have the opportunity to experience live cooking demonstrations by professional chefs using our featured products. Additionally, they can engage with sales representatives to discuss tailored solutions for their specific needs.
“We are thrilled to be part of FHA 2024 and look forward to engaging with our valued partners and clients,” said Melvin Tan, Executive Director of Sia Huat. “FHA continues to be the most effective format for our brand principals to launch new products and engage in productive conversations with decision makers in the region. More importantly, Sia Huat with its deep experience in the region, looks forward to facilitating meaningful conversations between our principals and clients so that principals can bring back learning points to their home countries and hopefully generate new or localized products for our markets.”
Sia Huat’s Booth will feature an impressive array of renowned brands that cater to the diverse needs of the hospitality and foodservice sector such as.:
• Atlantic Chef: With 30 years of experience in manufacturing kitchen knives, Atlantic Chef is recognised for its commitment to quality and professional, novel technologies. The knives are made of blades that are sharp, durable, and designed to comply with ergonomic technology which makes them comfortable to hold.
• de Buyer: Embodying over 200 years of French tradition and quality, de Buyer designs and manufactures professional cookware and bakeware for both commercial and home gastronomy that ranges from mandolines, to copper pans. De Buyer is committed to sustainable business and continues to work with culinary professionals to develop its industry knowledge, as well as produce ‘true’ utensils to stay ahead of the curve when it comes to technical developments.
• Pal: A market leader and manufacturer since 1970, Pal International specializes in disinfectant and cleaning wet wipes, hygiene workwear, personal protective equipment, and chefs’ headwear. Committed to making workplaces more hygienic and safer, Pal International delivers high-quality, single-use hygiene and infection control products, ensuring a food-safe environment through its science-led approach.
• Tablecraft: From beautiful and multi-functional buffet service collections to classic and contemporary tabletop products, Tablecraft brings creative designs, elevated style, and one-of-a-kind product versatility to foodservice customers around the world.
• Tiger Hotel: Explore the art of buffet presentation with Tiger Hotel’s exquisite collection of risers, stands, and trays. From sleek gastronorm sizes to elegant wooden boxes, each piece is designed to enhance your culinary creations with style and functionality. Perfect for professional caterers and home entertainers alike, elevate every event with Tiger Hotel’s premium buffet solutions
• Zicco: Designed to impress, Zicco melamine ware offers a comprehensive range of round plates, rectangular trays, deep bowls, and display stands to beautifully showcase your culinary creations. Made from high-quality melamine, these durable and visually appealing pieces can withstand everyday use. Available in various sizes, Zicco caters to all serving needs, from appetizers to desserts, enhancing the presentation of your delicious dishes.
• Shoes for Crews: A leader and pioneer in slip-resistant safety footwear since 1984, Shoes for Crews offers a wide range of high-quality footwear combining smart, trendy styles with optimum comfort. Shoes for Crews is a trusted brand preferred by commercial kitchens and quick service restaurants that require quality slip-resistant footwear for their foodservice personnel.
Don’t miss this chance to discover the future of hospitality solutions with Sia Huat at FHA-Horeca 2024. Join us at booth 6F2-01 from October 22 to 25 at the Singapore Expo. For more information, please contact us at [email protected]
About Sia Huat
Sia Huat is Southeast Asia’s leading agent and direct distributor of an extensive range of foodservice products and equipment. Together with our house brands of tableware and kitchenware, there is something to suit every budget and need.
Our 60,000spf ERP-enabled warehousing space in Singapore ensures stocks are properly stored and monitored for ease of future replenishments. With over 40,000 SKUs, Sia Huat offers foodservice operators an unparalleled choice of front- and back-of-house foodservice products and equipment under one roof.
Sia Huat’s philosophy is to always create win-win partnerships with our customers and suppliers. We aim to deliver more than quality products through affordable pricing, convenience, vast product choices, ready stock, supply chain expertise and reliability. As an essential foodservice supplies provider, our mission is to ensure customers get the best fit for their needs, and suppliers grow their brands.
About FHA 2024
The platform of choice for industry professionals, including distributors, importers, manufacturers, and retailers from Asia to see and source for high quality, new-to-market food ingredients, drinks, fresh produce, services, and equipment across these key profiles – Food & Beverage, Food Ingredients and Food Technology. Majority of exhibitors participating in FHA-HoReCa are renowned manufacturers and brands hailing from 100 countries and regions.
Contact Person:
Melissa Louise Chew
Marketing Manager
Email: [email protected]
Tel: 62159184
Sia Huat Private Limited
Corporate Office & Showroom:
20 Pandan Road, Singapore 609272
Tel: (65) 6268-3922 Fax: (65) 6266-2796
Email: [email protected]
Retail Office:
7, 9 & 11 Temple St., Singapore 058559
Tel: (65) 6223-1732 Fax: (65) 6223-4630
Website: www.siahuat.com
UEN.: 198105883N | GST Reg.: M2-0059637-4
