Rational Production, which recently celebrated 25 years in business, returns to FHA HoReCa introducing itself to the Asia Pacific market with its new corporate identity, a new look that reflects its identity and better communicates its values.
This company based in Italy designs, produces and markets high-performance and reliable meal distribution solutions for the institutional catering sectors: to name but a few, healthcare facilities, schools and prisons.

With about 15 local partners and more than 100 healthcare facilities in more than 10 countries, the company boasts 20 years of experience in the Asia Pacific region.
To respond to this market peculiarities, Rational Production adopts a glocal approach: every solution is analysed and developed together with the customer from the design phase to the prototyping phase, up to the application on the finished product.

The company’s solid expertise is temperature management. Its products are equipped with Equalconvect, the convection technology developed internally based on the company’s know-how on aerodynamic flows. This allows different hot&cold management modes: from simple temperature holding or boosting (Cook&Serve) to cold to hot regeneration (Cook&Chill or Cook&Freeze).

Not only temperature management but also all-around support regarding meal logistics.
An in-depth knowledge of the many different needs in terms of meal distribution has led to create two product ranges: meal distribution on tray and bulk food distribution. Last but not least, the company’s long-standing experience allows to adapt its products to the many logistics requirements: from i.e. centralised kitchens or satellite facilities to lorry or alternative means.

Rational Production is looking forward to presenting all this and much more at the FHA HoReCA: it will be present at stand 4M6-01 from the 22nd to the 25th of October.